Products tourism

IGL print products

The right medium at the right time

Choosing the right medium at the right time is crucial to spark the wanderlust of potential guests. An appealing piece of information about a country, region or city can ignite the first spark for unforgettable travel adventures. It is of great importance to place this information at the right time and in exactly the medium that is aimed at the specific target group. This requires a high level of experience and know-how to understand the needs and preferences of different markets and target groups.

We, at IGL Werbedienst, understand the dynamics of markets and target groups and are always informed about the trends that influence the travel industry. Through continuous market research and trend analysis, we always stay up to date with the latest development and can offer you tailor-made solutions.

Our diverse range of national and international media enables us to find the perfect media landscape for you to promote your company or region. As specialists in the tourism industry, we are happy to provide you with individual advice. We take the time to understand your needs and develop customised solutions that are tailored to your requirements.

Our classic advertising format offer you ar range of options for effectively communicating your message. Whether you choose advertisements or advertorials, supplements or tip-ons, we will help you to get your message across in the most prestigious magazines in the special interest sector and to address your target group directly.

6 good reasons for print advertising – even in the digital age

A feel-good factor builts trust

Printed media feels more valuable and remains literally tangible. The physical experience increases credibility and brand loyalty

Higher attention span

Print advertising is less distracting than digital ads. Readers devote more time to printed content – and thus also to your message

Longer retention time

Magazines, brochures or supplements are often read multiple times or passed on – your advertising stays in circulation and has a lasting effect

Target group-specific placement

From special interest magazines to daily newspapers, print media enable you to address clearly defined target groups in a relevant environment

Ideal supplement to online campaigns

Print reinforces digital measures. QR codes, call to action or vouchers connect print with online and create a cross-media user journey

Less competition, more impact

Your advertising will attract more attention due to the lower ad density in the print sector – it stands out, is memorable and has a lasting effect.

Our classic advertising formats offer you a range of options for effectively communicating your message. Whether you choose advertisements or advertorials, supplements or bound inserts, we can help you to get your message across in the most prestigious magazines in the special interest sector and address your target group directly.

Do you want your advertising message to stand out from the crowd? Our experienced IGL Tourism Media Coaches are on hand to help you develop customised solutions that showcase your brand or region in the best possible light.

We look forward to hearing from you and helping you achieve your tourism marketing goals!