Online and cross-media marketing

IGL Werbedienst creates bespoke solutions for your online and cross-media media planning.

Whether your goals are qualitative or quantitative, whether you’re looking to increase brand awareness or generate bookings – our online tourism specialists will provide you with comprehensive advice on all the options available.

The success of an advertising agency depends largely on the success of its clients. That is why we place great importance on a thorough preliminary discussion of your project with clearly defined objectives, so that we can develop a bespoke campaign for you. From the joint campaign briefing through to the creative phase and the final reporting, our online team will take care of your project.

Online strategies – targeted, effective, international

In today’s digital world, targeted online strategies determine visibility, reach and, ultimately, your marketing success. At IGL Werbedienst, we offer you a comprehensive portfolio of professional online marketing solutions, tailored precisely to your target audience and your markets.

Our aim is not only to make your advertising messages visible, but to ensure they are measurably effective. Using state-of-the-art targeting technologies, a broad international network and ongoing campaign optimisation, we ensure that your online advertising reaches exactly those who matter to you.

Keyword marketing through traditional campaigns in your preferred target markets

We use targeted keyword marketing to reach your target audience exactly where they are searching for relevant information. Through traditional campaigns in your preferred target markets, we ensure that your adverts appear precisely when potential customers are actively searching for your products or services

Traditional banner advertising on an international network & native ads

We place your banner adverts within an international network on target-audience-oriented websites, as well as on major platforms and news sites across Europe. Special-interest websites are particularly well-suited to banner advertising, as they appeal to an engaged and focused target audience and enable high conversion rates

Email marketing using addresses relevant to the target audience

We offer bespoke email marketing, with the option of full editorial services and the creation of templates tailored to your corporate identity. All target-audience-relevant addresses across Europe are sent via a whitelist server to ensure optimal deliverability and impact

Audio marketing with contextual targeting

Through targeted audio marketing, we deliver your advertising message to your target audience and market using contextual targeting. This enables you to reach your potential customers at exactly the right moment and in the right context

CONATIVE campaigns

Our CONATIVE campaigns make use of image-text teasers and online advertorials that match the look and feel of the respective platform. Through engaging content that is seamlessly integrated into the editorial context, we generate a high level of attention and interaction

Video marketing

We place your promotional videos (ProRoll & Inread) on various platforms using semantic targeting. By carefully selecting keywords and topics, we ensure that your videos are shown to exactly the right users at the right time, to achieve maximum impact

Communicate across different media. Reach across generations

In a world full of distractions, what counts is creating relevance. We develop cross-media campaigns that deliver your message to the right people via the right channels – digital, print and online. In doing so, we take into account how each generation communicates, consumes content – and makes decisions.

Whether CoNative Ads, online advertorials, newsletters, social media content, print adverts or storytelling via publishing partners: we focus on measures that are authentic, well-thought-out and targeted – and we weave them together into a holistic communication concept.

Online

CoNative Ads – editorially embedded advertising content on high-reach websites
Online advertorials – with renowned publishers, search engine optimised and trust-building
Newsletter marketing – personalised and performance-oriented
Social media content – generation-appropriate, creative and platform-appropriate (Instagram, TikTok, Facebook)
Content seeding – targeted distribution of high-quality content on relevant platforms
Google Ads & Native Networks – for targeted visibility and reach

Print

Advertorials & adverts in target group magazines
Inserts, booklets and special editions
QR codes & print-to-digital bridges that spark curiosity

How we reach the generations – where they feel at home (examples)

Babyboomer (1946 – 1964)

They love print – and value substance

With classic advertorials in high-quality magazines, complemented by trustworthy newsletter content, we foster a sense of connection, trust and a love of reading. The perfect blend of the analogue reading experience and digital exploration.

Generation X (1965 – 1980)

At home between print and digital

You want to stay informed – but in a smart way. Cross-media concepts that combine native advertising with print content deliver exactly that: depth, credibility and a cross-media user journey

Generation Y (1981 – 1996)

Widespread digital engagement with brand awareness

This is where emotional CoNative formats come into their own: they are presented digitally but complemented by print touchpoints such as magazine articles or lifestyle supplements. Print becomes the brand anchor – digital the driver of the experience.

Generation Z (1997 – 2012)

Visual, fast, mobile-first

Accessible via social content and visual CoNative Ads – but also open to unexpected analogue stimuli: e.g. creative print eye-catchers, QR codes with added value, or interactive print elements that trigger online content

Print and online? Unbeatable together.

We bring your message to the streets, to the screen – and into the conversation. With a cross-media strategy that not only looks good, but delivers targeted results.

Ready for communication with reach, relevance and resonance?

Then let’s work together to create an impact that transcends generations.