Online and cross media marketing
IGL Werbedienst creates customised solutions for your online and cross-media planning
Whether qualitative or quantitative goals, whether increasing awareness or generating bookings - our online tourism specialists will provide you with comprehensive advice on all the possibilities.
The success of an advertising company depends largely on the success of the customer. We therefore attach great importance to a thorough preliminary discussion of your project with clearly defined objectives in order to develop a customised campaign for you. Our online team will take care of your project from the joint briefing to creation and final reporting.
Online campaigns
We offer you
- Keyword marketing through classic campaigns in your preferred target market:
We rely on targeted keyword marketing to address your target group exactly where they are looking for relevant information. Through classic campaigns in your preferred target markets, we ensure that your adverts appear exactly when potential customers are actively searching for your products or servics - Classic banner advertising in an international network:
We place your banner adverts in an international network on target group-oriented sites as well as on major platforms and news sites throughout Europe. Special interest sites are particularly suitable for banner advertising, as they appeal to a dedicated and focussed target group and thus enable a high conversion rate - E-Mail marketing with target group-relevant addresses:
We offer customised email marketing, optionally with complete editing and creation of templates to your CI. All target group-relevant addesses throughout Europe are sent from a whitelisting server to ensure optimal deliverability and impact - Audio marketing with contextual targeting:
Through targeted audio marketing, we deliver your advertising messages to your target group and target market using contextual targeting. This allows you to reach your potential customers at exactly the right moment and in exactly the right environment. - CONATIVE campaigns through text-image teasers and online advertorials:
Our CONATIVE campaigns rely on text-image teasers and online advertorials in the look & feel of the respective platform. We achieve a high level of attention and interaction through appealing content that is seamlessly integrated into the editorial content. - Native ads in relevant environment:
We deliver text-image combinations of your message in relevant environments for the target group. Through native advetising, you achieve organic integration of your advertising message into the editorial content and thus increase the likelihood of a positive response from the target group. - Video marketing with semantic targeting:
We place your advertising videos (PreRoll & Inread) on various platforms using semantic targeting. Through the targeted selection of keywords and topics, we ensure that your videos are presented to exactly the right users at the right time in order to achieve maximum impact.
During the ongoing campaign, you will receive regular interim reports as well as a final report once the booked services have been completed. Continuous optimisation of the advertising measure during the project is standard at IGL Werbedienst.
Cross media campaigns
Do you have a campaign in mind that is to be effective across different media and are looking for professional support with the conception and realisation? Thanks to our long-standing partnerships and representation with well-known publishers of special interest magazines and daily newspapers in Central Europe, we can help you put together customised cross-media packages that appeal to your target group in a variety of ways.
Whether it's family holidays, outdoor activities, romantic spa breaks or conference events, the possibilities are almost limitless. We understand the diversity of your target group's needs and interests and specialise in developing campaigns that are tailored to them. From the conception and selection of the right media channels to the creative design and implementation, we support you with or expertise and experience.
Our aim is to communicate your message effectively and present your brand or offer in the best possible way. We work closely with you to understand your goals and requirements and develop a customised campaign that exceeds your expectations.
With our extensive knowledge of the media landscape and years of experience in marketing and advertising, you can be confident that your campaign will be placed in the right channels and reach the desired audience. Let's work together to design your next cross-media campaign and make it a success.
Prices
Online marketing measures offer a cost-effective way to present your message to a wide audience and can be realised with a small budget compared to comprehensive cross-media campaigns. Through targeted online ads, social media marketing, search engine optimisation and other digital strategies, you can effectly reach your target audience and raise awareness of your brand.
The advantage of online marketing lies not only in its cost efficiency, but also in its flexibility and scalability. You can monitor, analyse and optimise your campaigns in real time to ensure you get the best possible ROI.
The IGL team is on hand to help you develop and implement your online marketing strategy. Our experts have the expertise and experience to help you achieve your goals and drive your business growth. We look forward to hearing from you and helping your strengthen your online presence and increase your success!